Entrepreneurship & Communication
  • Authors: Prof. Ruth N. Kiraka & Irene Ngunjiri
  • ISBN: 9966-01-224-9
  • Units in Stock: 1000
  • Published by: Focus Publishers
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This book explores the journey into starting and growing enterprises so that those who read it will have the necessary tools to start and grow their own businesses. It covers a broad range of issues: Exploring business opportunities; Business planning; Innovation; Enterprise development and growth; International entrepreneurship opportunities; Legal issues for the entrepreneur that covers different aspects of the Kenyan laws as they relate to enterprises; and Funding for the business. The book concludes with a chapter on Communication, a vital feature for any business and explores the significance of effective communication for business success. The book is principally written for CPA students. It is therefore written having in mind the learning outcomes of the Entrepreneurship and Communication in the CPA syllabus. Each chapter concludes with a set of practice questions and case studies. Additionally, the appendix contains questions from past CPA examinations that students can use for revision. However, the book is a valuable asset for any entrepreneur. Comprehensive cases have been selected by the authors to go hand-in-hand with chapter concepts. They provide a practical, step-by-step approach that makes learning easy. Using the case studies, entrepreneurs can apply their own ideas and develop useful entrepreneurial skills. The cases also guide entrepreneurs to understand business challenges that they are likely to face today and in the future.



The Authors
Prof. Ruth N. Kiraka Ruth N. Kiraka is Associate Professor of Management, Strathmore University. She is also the Dean, School of Graduate Studies at the same university. Prof. Kiraka has a background in Strategy and International Development. She earned her PhD from Victoria University, Melbourne, Australia; MSc from Wageningen University, the Netherlands; and BSc from Egerton University, Kenya. She conducts entrepreneurship training for small and medium sized enterprises, in which she has trained over 2000 entrepreneurs. She is a journal reviewer for Eastern Africa Social Science Research Review; International Journal of Knowledge, Culture and Change Management; Knowledge and Process Management; and Third Sector Review. She is a member of the Academy of Management, and the African Council for Distance Education (ACDE). She is an advisory board member of the Association of Microfinance Professionals of Kenya (AMPK). Irene Ngunjiri Irene Ngunjiri is currently a lecturer at Strathmore University. Her areas of interest are Strategy and Entrepreneurship. She has participated in several international conferences on leadership and governance fora. She holds an MBA and Bcom degrees from University of Nairobi. She is also a CPA(K).