Principles of Marketing: A Skill Building Approach-3rd Edition

KSh950.00

Principles of Marketing: A Skill Building Approach-3rd Edition

Author: Kuria Thuo

100 in stock

SKU: ISBN 978 9966-01-253-2 Categories: , Tag:

Description

This is an ideal reference for undergraduate business students pursuing BBA, BBM and Bcom studies as well as students taking ABE, CIM, KNEC, and MSK examinations. MBA students, marketing consultants and practitioners, and other readers interested in applying marketing to their various contexts or who want a quick grasp of marketing concepts will also find this books very useful.

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