General Psychology and Personality Development


By Ann Njenga and Margaret Kabiru

100 in stock


Ann Njenga and Margaret Kabiru

This book discusses the nature and scope of psychology. The authors have attempted to present, in a reader–friendly manner, the learning theories and the factors that influence learning. The factors discussed include intelligence, memory, perception, sensation and motivation. The book also discusses the theories of personality development and how these influence our lives. The authors have given many examples on how psychology can be applied in learning situations. The authors anticipate that this book will help parents and teachers enhance children’s behaviour, improve their academic performance and mould competent future generations.